USAI Lighting Collaboratory – A pop-up showroom



Little Red Bean Productions was hired by USAI Lighting, a recognized leader and innovator in architectural lighting, to manage the event program at their 3,200 sq. ft. “pop-up” showroom in SoHo, NYC.

LRB Productions successfully curated and managed over 70 unique events during the 6-month long project. These events ranged from unique architectural and design engagements; educational panels; industry luncheons; press dinners; wine & beer tastings, and networking cocktail parties.

LRB Productions collaborated with first-class talent within the food and beverage sectors to create unique culinary experiences for our visitors that incorporated USAI’s technology/products. Some of these events were:

Blue Light Breakfasts – An awakening and inspiring session discussing the health benefits of proper and customized LED lighting while guests enjoy a beautifully prepared breakfast.

Perfect Pairings – Wine tasting and light in a happy hour of exploration and casual presentation of personalized lighting and the most innovative LED lighting solutions. During this session, guests enjoy wine, alongside cheese or small plates, that are perfectly paired with USAI’s LED technologies.

“Light” Lunch – An enlightening session complete with nourishment for the body and mind in which USAI’s LED experts share the applications and uses of the latest LED technologies and the impact they can have on indoor spaces, while attendees enjoy a healthy lunch.