Let’s All Camp Out! A Dynamic Summer Camp Themed Consumer Activation
In partnership with Johnson & Johnson, a major corporate sponsor of the Good+ Foundation, Little Red Bean Productions was presented with the challenge of creating a standout activation for the organization’s annual fundraiser event held at Victorian Gardens in Central Park, New York City. To meet this challenge, we introduced “Camp Johnson + Johnson,” a dynamic, summer camp-themed experience, carefully designed to engage and leave a lasting impression on the 800+ event attendees. This innovative activation featured an Infirmary Cabin where participants actively assembled their own personalized first-aid kits using Johnson & Johnson products such asBand-Aid, Neosporin, and Benadryl. An Arts & Crafts Cabin allowed guests to add unique touch by crafting name keychains with the help of “camp counselors.” In addition to the interactive components, our setup included a cozy “campfire” and face painting, creating an immersive and memorable atmosphere. Camp Johnson + Johnson not only provided attendees with an engaging experience but also perfectly aligned with the Johnson & Johnson brand.